Introducing LegalLens: Influencer contract law made simple

Understanding the payment terms outlined in your influencer contract is crucial. Typically, payment schedules vary based on the agreement, but they usually range from 14 to 90 days after the completion of the work or the submission of an invoice.

If you haven't received payment:

• Review your contract: Refer to the specific payment terms outlined in your contract to confirm the agreed-upon timeline and payment method.

• Send a polite reminder: If you haven't received payment by the specified date, send a polite reminder email or message to the brand or agency.

• Follow up: If you don't receive a response or payment after a reasonable period, consider following up with a more formal communication, such as a letter or email.

If you continue to face payment issues, our team can assist you in pursuing legal action or alternative dispute resolution methods.

If you haven't met your KPIs, it's important to understand the specific terms of your contract. While not meeting KPIs can impact your payment, it's crucial to have an open dialogue with the brand to discuss the situation.

Here's what you can do:

• Understand the specific KPIs and the consequences of not meeting them.

• Discuss the reasons for not meeting the KPIs with the brand.

• Explore options like partial payment or additional opportunities to make up for the shortfall.

If you need legal assistance to navigate this situation, our team can provide guidance and support.

Yes, absolutely. Transparency is key in influencer marketing. Failure to clearly label sponsored content can lead to legal and ethical issues.

To ensure compliance with regulations like the ASA Code of Practice, you should clearly indicate sponsored content using phrases such as "ad," "sponsored," or "paid partnership." This can be done in the caption, description, or as a visual label on the post itself.

Remember, misleading consumers can damage your reputation and lead to penalties. Always prioritize transparency and honesty in your influencer partnerships.

Generally, you own the copyright to photos you take, unless there's a specific agreement in place.

However, when you're working with brands, it's important to have clear agreements about ownership rights. These agreements should outline who owns the copyright to the photos, whether you or the brand.

If the brand owns the copyright, they may have the right to use the photos for various purposes, such as advertising or marketing. If you retain ownership, you may need to grant the brand a license to use the photos under specific terms and conditions.

Always consult with a legal professional to ensure your rights are protected. LegalLens is here to help.

Yes, both you and the influencer are responsible for ensuring that the content is compliant with all relevant laws and regulations. This includes clear and obvious indication of the content as an advertisement and ensuring that all claims made about the product or service are accurate and substantiated.

Main considerations for your influencer campaigns to stay compliant:

• Ensure that the content is clearly marked as an advertisement.

• Verify that all claims made about the product or service are accurate and substantiated.

• Adhere to relevant industry regulations, such as those governing food, cosmetics, or gambling.

• Review all content before it is published to ensure compliance and alignment with your brand guidelines.

By working closely with LegalLens, you can minimize legal risks and protect your brand reputation.

While verbal agreements might seem simpler, a written contract is crucial for protecting your brand and ensuring a smooth collaboration. A well-drafted contract outlines expectations, responsibilities, and intellectual property rights, minimizing potential disputes.

Key considerations you should have in mind:

• Define the influencer's specific duties, such as the number and type of posts, target audience, and brand messaging.

• Clearly outline the compensation, including payment schedule, bonuses, and any additional fees.

• Determine ownership of content created, including photos, videos, and written content.

• Establish clear guidelines for brand usage, including logo placement, tone of voice, and messaging.

• Include a dispute resolution clause to outline how disagreements will be resolved.

Our team of experienced lawyers can help you draft comprehensive influencer contracts, review existing agreements, and provide guidance on legal compliance. Contact us today to ensure your influencer partnerships are protected.

The short answer is: it depends.

Before reusing an influencer's content on your website or social media platform, it's important to secure explicit permission. Without a clear agreement, you could be infringing on their intellectual property rights.

A well-drafted influencer contract should outline:

• Ownership of Content: Clearly define who owns the rights to the content created by the influencer.

• Usage Rights: Specify the terms under which you can reuse the content, such as the duration, media, and geographic scope.

If you're unsure about the specific terms of your agreement or need legal guidance, our team can help you navigate these complexities and protect your brand.

Absolutely! Our team of experienced lawyers can provide comprehensive legal advice and support, including:

• Contract Review and Negotiation: Ensuring your influencer contracts are legally sound and protect your interests.

• Compliance Audits: Assessing your influencer marketing campaigns for compliance with relevant regulations.

• Training and Education: Providing training and guidance to your marketing team on influencer marketing best practices.

You can safely negotiate the complicated legal landscape of influencer marketing and safeguard the reputation of your brand by working with LegalLens.