Introducing LegalLens: Influencer contract law, simplified.
Stop guessing at the fine print. LegalLens provides the technical oversight and ironclad contracts you need to protect your IP, secure your revenue, and scale your business with confidence.
Our approach
Most legal support is built for the courtroom – we built LegalLens for the campaign cycle. We bridge the gap between high–level legal expertise and the fast–paced reality of the creator economy.
We believe that every influencer and brand deserves access to expert legal advice, which is why we don’t just "review" documents. We provide the commercial leverage you need to negotiate from a position of power.
Whether you are a creator protecting your rights, an agency managing a roster, or a brand securing its assets, we ensure your partnerships are fair, transparent, and built for the long term. Our work is defined by commercial clarity, delivering actionable advice without the legalese.
We move at the speed of your inbox rather than a traditional law firm’s clock, ensuring your IP remains your currency and stays firmly in your pocket.
Our Services
Transparent, value–led pricing.
We don’t believe in hidden hourly rates or open–ended legal bills. Our standard contract package is capped at 10% of the contract value, ensuring our interests are perfectly aligned with yours.
For high–volume agencies or complex long–term brand partnerships, we offer bespoke fixed–fee retainers. You get the certainty of a dedicated legal desk without the overhead of a traditional firm.
Protect Your Influencer Career (and your sanity)
Influencer marketing is a business, and like any business, you only thrive when your legal foundation is secure. Every contract you sign without a professional review is money left on the table or a right signed away.
We are here to ensure that doesn't happen.
1. Negotiate from a position of power We help you secure the best possible commercial terms so you can maximise your campaign income.
2. Own what you create Your content is your intellectual property. We ensure you retain the ownership and control you deserve, preventing brands from claiming your work in perpetuity.
3. Stay compliant, stay safe The rules of the game change constantly. We handle the technical disclosure and regulatory requirements so you never have to worry about ASA or FTC penalties.
4. Protect your hard–earned revenue Taxes and hidden fees shouldn't eat your profits. We help you navigate the financial fine print so you keep more of what you earn.
5. Real–world legal support If a dispute arises, you aren't on your own. We act as your dedicated legal desk, protecting your reputation and your rights in every conversation.
You focus on creating amazing content. Let LegalLens worry about the legal stuff.
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Global Reach, Local Expertise
We work remotely, serving clients worldwide.
Contact us anytime, from anywhere, Monday through Sunday.
Email: contact@legallens.co.uk
FAQs for Influencers
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Understanding the payment terms outlined in your influencer contract is crucial. Typically, payment schedules vary based on the agreement, but they usually range from 14 to 90 days after the completion of the work or the submission of an invoice.
If you haven't received payment:
Review your contract: Refer to the specific payment terms outlined in your contract to confirm the agreed-upon timeline and payment method.
Send a polite reminder: If you haven't received payment by the specified date, send a polite reminder email or message to the brand or agency.
Follow up: If you don't receive a response or payment after a reasonable period, consider following up with a more formal communication, such as a letter or email.
If you continue to face payment issues, our team can assist you in pursuing legal action or alternative dispute resolution methods.
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If you haven't met your KPIs, it's important to understand the specific terms of your contract. While not meeting KPIs can impact your payment, it's crucial to have an open dialogue with the brand to discuss the situation.
Here's what you can do:
Understand the specific KPIs and the consequences of not meeting them.
Discuss the reasons for not meeting the KPIs with the brand.
Explore options like partial payment or additional opportunities to make up for the shortfall.
If you need legal assistance to navigate this situation, our team can provide guidance and support.
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Yes, absolutely. Transparency is key in influencer marketing. Failure to clearly label sponsored content can lead to legal and ethical issues.
To ensure compliance with regulations like the ASA Code of Practice, you should clearly indicate sponsored content using phrases such as "ad," "sponsored," or "paid partnership." This can be done in the caption, description, or as a visual label on the post itself.
Remember, misleading consumers can damage your reputation and lead to penalties. Always prioritize transparency and honesty in your influencer partnerships.
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Generally, you own the copyright to photos you take, unless there's a specific agreement in place.
However, when you're working with brands, it's important to have clear agreements about ownership rights. These agreements should outline who owns the copyright to the photos, whether you or the brand.
If the brand owns the copyright, they may have the right to use the photos for various purposes, such as advertising or marketing. If you retain ownership, you may need to grant the brand a license to use the photos under specific terms and conditions.
Always consult with a legal professional to ensure your rights are protected. LegalLens is here to help.
FAQs for brands
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Yes, both you and the influencer are responsible for ensuring that the content is compliant with all relevant laws and regulations. This includes clear and obvious indication of the content as an advertisement and ensuring that all claims made about the product or service are accurate and substantiated.
Main considerations for your influencer campaigns to stay compliant:
Ensure that the content is clearly marked as an advertisement.
Verify that all claims made about the product or service are accurate and substantiated.
Adhere to relevant industry regulations, such as those governing food, cosmetics, or gambling.
Review all content before it is published to ensure compliance and alignment with your brand guidelines.
By working closely with LegalLens, you can minimize legal risks and protect your brand reputation.
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While verbal agreements might seem simpler, a written contract is crucial for protecting your brand and ensuring a smooth collaboration. A well-drafted contract outlines expectations, responsibilities, and intellectual property rights, minimizing potential disputes.
Key considerations you should have in mind:
Define the influencer's specific duties, such as the number and type of posts, target audience, and brand messaging.
Clearly outline the compensation, including payment schedule, bonuses, and any additional fees.
Determine ownership of content created, including photos, videos, and written content.
Establish clear guidelines for brand usage, including logo placement, tone of voice, and messaging.
Include a dispute resolution clause to outline how disagreements will be resolved.
Our team of experienced lawyers can help you draft comprehensive influencer contracts, review existing agreements, and provide guidance on legal compliance. Contact us today to ensure your influencer partnerships are protected.
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The short answer is: it depends.
Before reusing an influencer's content on your website or social media platform, it's important to secure explicit permission. Without a clear agreement, you could be infringing on their intellectual property rights.
A well-drafted influencer contract should outline:
Ownership of Content: Clearly define who owns the rights to the content created by the influencer.
Usage Rights: Specify the terms under which you can reuse the content, such as the duration, media, and geographic scope.
If you're unsure about the specific terms of your agreement or need legal guidance, our team can help you navigate these complexities and protect your brand.
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Absolutely! Our team of experienced lawyers can provide comprehensive legal advice and support, including:
Contract Review and Negotiation: Ensuring your influencer contracts are legally sound and protect your interests.
Compliance Audits: Assessing your influencer marketing campaigns for compliance with relevant regulations.
Training and Education: Providing training and guidance to your marketing team on influencer marketing best practices.
You can safely negotiate the complicated legal landscape of influencer marketing and safeguard the reputation of your brand by working with LegalLens.
Read our latest blogs
“LegalLens just gets it. They're not stuffy lawyers, they're like part of the team. Super helpful and they actually care about my career.”
— LUISA, LEGALLENS CLIENT
“LegalLens helped me level up my brand deals. They're worth their weight in gold. Seriously, if you're an influencer, you need them.”
— DEVIN, LEGALLENS CLIENT
“LegalLens? Seriously, lifesaver! Contracts used to give me major anxiety. They broke everything down so I actually understood what I was signing.”
— AUDREY, LEGALLENS CLIENT
“I wouldn't sign a brand deal without them. Total pros!”
— ALEKSANDR, LEGALLENS CLIENT
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